Eggland's Best: Cracking the code to incremental sales

Standing out in a tightly packed marketplace In a competitive, low-cost commodity market, Eggland's Best needed to differentiate its product while navigating the complexity of selling everywhere from local grocery stores to national chains. Additionally, the brand lacked the deep insights necessary to optimize performance and advertising investments across retail media platforms in real time. But tight budget constraints due to the cost of eggs and the need to move more units without overspendin

Winning over new egg-lovers with Retail Media Management Eggland’s Best partnered with CommerceIQ to implement an AI-powered strategy at one of its largest national retailers. Together, they addressed significant price gaps and the need to reacquire previousconsumers—as well as overcome challenges in acquiring new-to-brand buyers. With Retail Media Management in place, the brand targeted consumers who were open to upgrading their egg choices, using insights like search behavior and shopping patt