How Mondelēz International got a bigger piece of the pie on Amazon & Walmart
Used by the most loved brands in the world
Lacking visibility into true digital shelf performance Historically – like many other enterprise CPG brands around the world – Mondelēz was measuring its advertising investments across retail media platforms using traditional metrics like return on ad spend (ROAS). But because of limited visibility into digital shelf performance, they weren’t really getting the full picture of how their retail media strategies were paying off (or if they were at all).
Boosting incremental sales with Digital Shelf Analytics & iROAS To get the most out of its retail media investments, Mondelēz needed more data and more insights to fuel growth in the ecommerce space. So they partnered with CommerceIQ to redefine how they measured success on channels like Amazon and Walmart.com.With AI-powered Digital Shelf Analytics and Retail Media Management solutions in place, the international brand began a pilot program to measure incremental return on ad spend (iROAS): a p
of its marketing efforts—also known as incremental sales. The RESULTS Optimizing Amazon & Walmart retail media spend Armed with actionable insights, in just 45 days the brand experienced significant ROAS on both Amazon and Walmart, and is now using iROAS as a reportable KPI to measure its media efficiency across marketplaces.After 45 days live on CommerceIQ’s incrementality pilot, Mondelēz achieved: 7.29% increase in Ordered Product Sales (OPS) on Amazon $3.92M reduction in ad spend across Amazo
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