Amazon Rufus gets a new name and more. Here's what it means for your brand.
CommerceIQ
Free Report

Alexa for Shopping Optimization Report

Amazon Rufus, now Alexa for Shopping, is one of the fastest-growing sales channels in ecommerce. Find out if your SKUs are capturing their fair share — get a free Optimization Report instantly on any product in your catalog, with clear guidance on how to improve.

You'll get:

  • Your Alexa for Shopping visibility score for any SKU

  • Your rank vs. competitors in Alexa for Shopping responses

  • Top keywords and Alexa for Shopping prompts you're missing

  • Specific PDP changes needed for your SKU to show up in Alexa for Shopping

  • Optimized title, bullets & keyword recommendations

Provide an ASIN and get a free assessment instantly.

No credit card required. Results delivered to your inbox.

Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez

Here's what your report looks like

Custom-built for your brand, your SKUs, and your competitive landscape.

AI Visibility Report

Your Brand · Athletic Footwear / Running Shoes

Retailer: Amazon  ·  April 2026

⚠ Action Required

AI Visibility Score

42

/100 Overall Score

Category Rank#5
Rufus Citations2/8
Behind Leader-36

Competitor Benchmark — Category Ranking

Nike
78
Hoka
71
Brooks
65
New Balance
58
Your Brand
42

Ready to see where your SKUs stand?

Get your free Alexa for Shopping Optimization Report — enter an ASIN and get results instantly.

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