Amazon Rufus gets a new name and more. Here's what it means for your brand.
CommerceIQ
Use case

Synchronize advertising spend with inventory availability

Eliminate wasted ad dollars by automatically adjusting campaigns based on inventory levels and supply chain constraints.

Advertising and Inventory Alignment Dashboard

Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez

Disconnected systems waste ad spend and hurt customers

When advertising and inventory systems don't communicate, brands face critical inefficiencies that damage both profitability and customer experience.

Ad spend continues on out-of-stock products, wasting budget and frustrating customers

Manual coordination between marketing and supply chain teams is slow and error-prone

Disconnected data silos prevent real-time response to inventory changes

How CommerceIQ connects advertising with inventory

CommerceIQ Copilot for Amazon creates a closed-loop system between supply chain and marketing. The platform automatically adjusts ad campaigns based on real-time inventory signals.

Inventory-aware advertising dashboard

Key capabilities

  • Inventory-aware campaign management adjusts spend based on stock levels

  • Budget reallocation shifts spend to well-stocked alternatives

  • Threshold-based rules trigger ad adjustments at custom inventory levels

  • Unified reporting shows advertising performance alongside inventory metrics

CommerceIQ provides automated tools that ensure your advertising investments align with your ability to fulfill orders, maximizing both efficiency and customer satisfaction across every retailer.

Unified advertising and inventory view
Customer story

Unified platform drives smarter advertising decisions

Leading brands use CommerceIQ to connect their advertising and inventory data, creating more efficient campaigns and better customer experiences.

“The ease of use of the platform has been a big plus. They have a slick user interface and intuitive dashboards, which make it easy for people who are not necessarily very technical to access the information they need.”

Advertising and inventory performance

Smart advertising that responds to inventory reality

CommerceIQ provides automated tools that ensure your advertising investments align with your ability to fulfill orders, maximizing both efficiency and customer satisfaction.

Real-time inventory monitoring

Track stock levels across fulfillment centers and trigger campaign adjustments automatically.

Automated campaign pausing

Pause and reactivate ads based on stock thresholds to eliminate wasted spend.

Priority rules for high-margin SKUs

Protect spend on your most strategic, high-margin inventory items automatically.

Cross-functional visibility

Give supply chain and marketing teams shared visibility into ad-inventory performance.

Ready to transform your Amazon business?

Join leading brands using CommerceIQ to connect advertising with inventory and eliminate wasted spend.

Supercharge your ecommerce growth with AI

Unlock automation, optimize performance, and maximize profitability with CommerceIQ.