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CommerceIQ
Use case

Drive incrementality with shelf-powered retail media

Connect shelf signals to your retail media strategy to drive incremental growth — not cannibalization — with real-time activation controls.

Retail Media Connection Dashboard

Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez

Missed shelf signals lead to wasted media spend

Retail media campaigns often run on SKUs that are not shelf-ready — including OOS items, low organic rank products, or pages with missing images. Without shelf signals connected to media activation, spend is wasted and growth is cannibalized.

Retail media campaigns run on OOS products, burning budget on SKUs that can't convert

No connection between organic rank signals and paid bid strategy leads to wasted spend

Content gaps and missing images on active ad campaigns hurt quality scores and conversion

How CommerceIQ connects shelf readiness with retail media performance

CommerceIQ links shelf signals — including availability, rank, keywords, and content gaps — with media spend to ensure ads run only when SKUs can convert and every dollar drives incremental growth.

Shelf readiness for media activation

Key capabilities

  • Real-time shelf readiness checks before media activation

  • Shelf signals — organic rank and keyword strength — power real-time bid optimization

  • Instant detection of missing images and content gaps with recommendations

  • Two-way PIM sync for correcting content discrepancies

By connecting shelf signals to retail media, brands eliminate wasted spend and ensure ads run only when products can convert. CommerceIQ helps teams improve ROAS by unifying digital shelf insights with retail media activation.

Retail media optimization
Customer story

Brands are improving ROAS with shelf-connected media

By connecting shelf signals to retail media, brands eliminate wasted spend and ensure ads run only when products can convert. CommerceIQ helps teams improve ROAS while unifying digital shelf insights with retail media activation and bid optimization.

ROAS improvement results

Capabilities that connect retail media to shelf performance

CommerceIQ helps brands optimize both organic and paid performance by unifying digital shelf insights with retail media activation and bid optimization.

Shelf readiness checks

Validate availability, content, and organic rank before activating any media campaign.

Organic rank signal integration

Use keyword and rank signals to optimize bids in real time for maximum incremental impact.

Content & image compliance

Detect missing images and content gaps on active campaigns and sync corrections via PIM.

Data Lake & category mapping

Use deeper analysis tools to understand shelf-media interaction across your full catalog.

See how connecting shelf readiness improves retail media ROAS

Join leading brands using CommerceIQ to eliminate wasted media spend and drive incremental growth with shelf-powered activation.

Supercharge your ecommerce growth with AI

Unlock automation, optimize performance, and maximize profitability with CommerceIQ.