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CommerceIQ
INDUSTRY REPORT

2025 Year in Review | Tools & Home Improvement

Tools & Home Improvement revenue stayed flat in 2025, but profitability took a hit. CPC rose 9.7% while ROAS fell 15.8%. Out-of-stock losses jumped 30% despite better fill rates. The cost of maintaining baseline performance became significantly more expensive.

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2025 Year in Review | Tools & Home Improvement

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Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez

Key takeaways

Open book with charts on B2B ecommerce growth trends, CommerceIQ report
CommerceIQ Retail Ecommerce Report 2025 cover with graph on white background.
Revenue loss due to out-of-stock (OOS) was lowered but Lost Buy Box (LBB) increased in the year.

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