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CommerceIQ
INDUSTRY REPORT

2025 Year in Review | Pet Supplies

Pet Supplies grew revenue 14.8% in 2025 while expanding unit margins 1.1 points. But Q4 ad spend surged 31.9% as ROAS dropped from 5.0x to 2.7x. The brands that won combined pricing power with fulfillment discipline.

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2025 Year in Review | Pet Supplies

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Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez

Key takeaways

Open book with charts on B2B ecommerce growth trends, CommerceIQ report
CommerceIQ Retail Ecommerce Report 2025 cover with graph on white background.
Revenue loss due to out-of-stock (OOS) was lowered but Lost Buy Box (LBB) increased in the year.

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