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Industry Report

2024 Wrapped: 5 Key insights for building a bigger, better brand in 2025

2024 gave us a lot to unpack. Over the last year, steady average selling prices, rising Amazon unit growth and smarter ad sales data revealed both opportunities and challenges for brands. Using our proprietary ecommerce data, we took a deep dive into the key trends and metrics that shaped ecommerce performance — and what they mean for your 2025 strategy.

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Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
P&G
Georgia-Pacific
Coca-Cola
Ferrero
Purina
Mondelez
Inside the report

5 key insights from 2024

  • 1

    Key trends and metrics that shaped ecommerce performance in 2024

  • 2

    How steady ASPs and rising unit growth created new opportunities for brands

  • 3

    Data-backed insights to build a bigger, better brand strategy for 2025

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