2024 Post-Prime Day Playbook
Prime Day and beyond: Why you don't have to sell on Amazon to reap the rewards of the midsummer sales event
Prime Day's impact has permeated the entire retail industry, with some now calling this the “midsummer sales period” to reflect the broader planning implications for brands and retailers alike. In this deep-dive report, we reveal key trends from the July 2024 shopping holiday — as well as tactical tips and guidance to help brands and retailers prepare for the upcoming holiday sales period.
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3 key takeaways
- 1
How sellers can capitalize on high-intent customers during Prime Day sales using a combination of advertising solutions in the Amazon portfolio
- 2
Tips to help sellers level up their content and creative to build customer engagement after they've won the initial purchase
- 3
Marketing, advertising and merchandising strategies to capitalize on the behaviors that Prime Day activates
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