Global snack brand sees Super Bowl-sized growth with omnichannel incrementality
Used by the most loved brands in the world
Competing with Walmart grocery sales With Walmart dominating the grocery space and category challenges, including stiff competition and consumer preference to purchase food in stores, this brand’s Amazon growth was under threat.
Omnichannel retail media innovation The brand embarked on a groundbreaking retail media approach to grow sales on Amazon, investing significantly in upper-funnel media through retail partners for the first time. Upper-funnel tactics: Built Amazon Premium Audiences & AMC retargeting audiences Created overlapping custom audiences based on product views & in-market behaviors Expanded reach with a broad target audience to build awareness & consideration Leveraged multiple Amazon channels to unlock i
S Setting a new standard for retail media strategy Reach: Engaged 1.2MM unique users 46% of target audience reached only via online video (OLV) were incremental to streaming TV (STV) 54% of target audience reached only via streaming TV were incremental to OLV Purchase lift: Significant increase in new-to-brand rates & overall product movement Enhanced performance: Combining TV ads & sponsored search led to notable improvements in brand recall & favorability Consideration increase: Exposure to mu
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