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Some retailers’ systems make changes to products and taxonomy difficult. The children's snacks company identified opportunities to enhance the shopping experience for consumers at various retailers At Tesco, their portfolio was incorrectly categorized as 'Toddler Biscuits', leading to confusion At Asda, their products were poorly presented, indicating room for improvement Bringing this opportunity to life for their retailers was crucial to align and implement updates with together. Influencing T
The team used CommerceIQ Data correlated with market sales data to make a series of requests to Tesco, recommending the creation of new sub-categories.
s on Asda.com, the company's team was able to call attention to product sales the retailer was missing out on. Outcome Asda adopted the recommended Gold Standard naming conventions suggested by the company, incorporating consumer-relevant terms such as 'Baby Finger Food' into the product titles The children's snacks company's share of page 1 on ‘Baby Finger Food’ went from 40% to 100%* Share of page 1 on ‘Finger Food’ went from 7% to 37%, over 5x increase Comprehensive Results By crafting a comp
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