Top Food Brand captures Share of Voice at Sam’s Club
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The brand had been utilizing a retail media software platform from a competing provider, but their ad spend was yielding poor
CommerceIQ's integrated retail ecommerce platformKey Feature - Incremental ROAS (iROAS): By estimating organic performance, the brand can use CommerceIQ to find keywords with the largest opportunities for incremental ad spend that won’t cannibalize organic sales. Example tactics: Shifting budget mix from low iROAS brands to high iROAS brands within the same category Boosting bids and budgets for keywords with higher iROAS Maintaining SOV on priority keywords
s. This was primarily due to a focus on ineffective branded campaigns that negatively impacted their organic Share of Voice. The previous retail media presence lacked a strategic approach, and the brand faced challenges in understanding how their ad spend was allocated. They lacked visibility into the true drivers of performance, preventing them from making informed decisions to improve their retail media strategy over time. The absence of insights and input from the team further hindered their
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